P.F. Chang's Partners With Koala to Deliver a Luxurious and Seamless Digital Guest Experience

January 26, 2023
Case Study
Written by
Janay Robinson

P.F. Chang's is one of the most iconic Asian-inspired restaurants in the United States. With its unique aesthetic and delicious food, P.F. Chang's has built a loyal fan base over the years. However, in today's digital age, it's not enough to simply have great food and a great atmosphere. Restaurants need to have a strong online presence and an easy-to-use digital ordering system to stay competitive.

That's where Koala comes in. Recognizing the importance of engaging a partner that would allow them to customize and control their online ordering experience, P.F. Chang's chose Koala as their partner. Koala delivered a luxurious design that matched P.F. Chang's iconic branding and provided a seamless experience, including the handling of complex menu structures, enhanced cross-selling capabilities, robust integrations and much more. This has helped P.F. Chang's to maintain the elegance and sophistication of their in-store experience, online.

One of the biggest challenges in translating P.F. Chang's menu to digital was the extensive list of items, large-format family-style options, and many modification options. However, Koala's platform was up to the task, providing best-in-class handling of nested modifiers, integrated modifier counts, and strong modifier imagery that made the menu easy to navigate and customize. This has enabled guests to easily build their custom dishes and have a more satisfying ordering experience.

P.F. Chang's Case Study

Another great feature provided by Koala is its loyalty integration with Paytronix. This allows P.F. Chang's customers to earn and use points-based rewards. The full loyalty dashboard provided by Koala brings all features onto one easy-to-use interface, including new messages, award status, special offers, and more. Additionally, the fully integrated cross-platform single sign-on (SSO) allows for effortless login across all ordering channels, making the loyalty program experience more seamless for guests.

Koala's cross-selling tool is another great feature that has helped P.F. Chang's to increase its average order values through cross-selling. The tool allows P.F. Chang's to define complex rules for cross-sells based on a guest's cart contents. By continuously optimizing the rules and underlying algorithms, P.F. Chang's has observed a significant increase in average order values.

Finally, the full integration with Koala's best-in-class partners not only delivers an exceptional user experience but also provides a comprehensive and robust platform for guests and commerce management. This integration allows for a seamless and efficient experience for both guests and the management team, by combining the strengths of multiple partners in one platform.

In today's digital age, it's essential for restaurants to have a strong online presence and an easy-to-use digital ordering system. Koala has been instrumental in helping P.F. Chang's achieve this. By providing a luxurious design, handling complex menu structures, enhanced cross-selling capabilities, robust integrations and more, Koala has helped P.F. Chang's maintain the elegance and sophistication of their in-store experience, online. With the help of Koala, P.F. Chang's has been able to increase order size, volume and revenue, and provide a more satisfying ordering experience for its guests.

Read the full case study here.

Tags:
Case Study, P.F. Chang's

P.F. Chang's Partners With Koala to Deliver a Luxurious and Seamless Digital Guest Experience

January 26, 2023
Case Study
Written by
Janay Robinson

P.F. Chang's is one of the most iconic Asian-inspired restaurants in the United States. With its unique aesthetic and delicious food, P.F. Chang's has built a loyal fan base over the years. However, in today's digital age, it's not enough to simply have great food and a great atmosphere. Restaurants need to have a strong online presence and an easy-to-use digital ordering system to stay competitive.

That's where Koala comes in. Recognizing the importance of engaging a partner that would allow them to customize and control their online ordering experience, P.F. Chang's chose Koala as their partner. Koala delivered a luxurious design that matched P.F. Chang's iconic branding and provided a seamless experience, including the handling of complex menu structures, enhanced cross-selling capabilities, robust integrations and much more. This has helped P.F. Chang's to maintain the elegance and sophistication of their in-store experience, online.

One of the biggest challenges in translating P.F. Chang's menu to digital was the extensive list of items, large-format family-style options, and many modification options. However, Koala's platform was up to the task, providing best-in-class handling of nested modifiers, integrated modifier counts, and strong modifier imagery that made the menu easy to navigate and customize. This has enabled guests to easily build their custom dishes and have a more satisfying ordering experience.

P.F. Chang's Case Study

Another great feature provided by Koala is its loyalty integration with Paytronix. This allows P.F. Chang's customers to earn and use points-based rewards. The full loyalty dashboard provided by Koala brings all features onto one easy-to-use interface, including new messages, award status, special offers, and more. Additionally, the fully integrated cross-platform single sign-on (SSO) allows for effortless login across all ordering channels, making the loyalty program experience more seamless for guests.

Koala's cross-selling tool is another great feature that has helped P.F. Chang's to increase its average order values through cross-selling. The tool allows P.F. Chang's to define complex rules for cross-sells based on a guest's cart contents. By continuously optimizing the rules and underlying algorithms, P.F. Chang's has observed a significant increase in average order values.

Finally, the full integration with Koala's best-in-class partners not only delivers an exceptional user experience but also provides a comprehensive and robust platform for guests and commerce management. This integration allows for a seamless and efficient experience for both guests and the management team, by combining the strengths of multiple partners in one platform.

In today's digital age, it's essential for restaurants to have a strong online presence and an easy-to-use digital ordering system. Koala has been instrumental in helping P.F. Chang's achieve this. By providing a luxurious design, handling complex menu structures, enhanced cross-selling capabilities, robust integrations and more, Koala has helped P.F. Chang's maintain the elegance and sophistication of their in-store experience, online. With the help of Koala, P.F. Chang's has been able to increase order size, volume and revenue, and provide a more satisfying ordering experience for its guests.

Read the full case study here.

Tags:
Case Study, P.F. Chang's

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